In 1994, Crystal succeeded to mark a victory in its advertisement history with the Jingle "2000 Salam we Taheya" the most successful Jingle. The TVC featured a young girl singing and holding the Crystal bottle; the TVC copy has been heavily advertised for years when the products' scene was far less crowded and television was far less cluttered.

As the sunflower variant has been initiated, phase 2 of the awareness stage, that showed both variants, has been aired showing different usages of corn and sunflower in the "El Akl Habbak Ya Crystal" TVC copy or Crystal... the food fell in love with you.

• In 1994 an animated copy "2000 salam we taheya" jingle was aired with food shots then in 1996 the same TVC has been reproduced with a higher technique to introduce new Label with new food shots and setting.

• When consumers became conscious about the brand, Crystal has been established in the TVCs; in 2002, a diversion happened to emphasize health, new direction has been adopted: Crystal"Sehetak Bel Donia" Corn Oil contains Vitamin E forbidding accumulation of fats and consequently lowering Cholesterol. This was conveyed in the copy: or your health is worth the world

• In 1998, Crystal Sunflower settled on communicating purity and lightness that is why a TVC copy "Mosafa Le Akher Katra" or purified till the last drop has been created followed by more expansion on the same idea- light, pure, low fat residues and transparent- with a jingle copy "habib Albi Crystal" or my sweetheart Crystal.

• In 2000, enlarging the selling line and hammering on "Purity Till The Last Drop" concept, a 3D copy was created to show the seven stages of purification then a hard-sell copy was created exploiting the fact that French Fries is a welcomed meal by everyone.

The strategy of Crystal Corn Oil has been swung from focusing on creating a positioning for Crystal (health, taste...etc.) to transforming an oil commodity to a brand.

The well-administered 2-steps strategy started by developing a graphic TVC, with a positioning of "Crystal is the Corn Oil and the Corn Oil is Crystal" in order to uplift Crystal image so it can also compete in the Export markets.

Afterwards, a TVC has been produced named "Baheb El Hayah" or "I love life" so it distinguishes itself from other oil brands talking about clichéd ideas such as health and taste. The idea of leading a healthy life has been expanded to include the balance between healthy lifestyle and tasty food as there is a perception of when leading healthy eating, consumer will give up being healthy at the expense of good taste. Crystal made a copy to ensure that balance is possible when using Crystal called "Twazon Bdoun Tanazol" or balance without sacrifice